Lens of Sport™ was founded by a world-class team with leadership experience in higher education, private equity, and the sports industry. Its mission is to teach better by creating accredited and certificate courses through the lens of sport™. In partnership with universities and sports industry leaders, it offers traditional courses brought to life using real-world sports case studies, examples, and appearances from high profile leaders within the global sports industry (current and former owners, team management, coaches, athletes, and executives from sports-focused businesses).